Catalyst (noun)

“A substance that increases the rate of a chemical reaction without itself undergoing any permanent chemical change.”


Based on the above definition, we know a few things.  A catalyst is an accelerant to an existing change.  A catalyst is relatively separate from the change.  Also, a catalyst can’t help it – accelerating change is something that happens to everything it touches, if the right chemicals are present.

So, hi!  I’m Veronica, and I couldn’t avoid catalyzing change if I barricaded myself inside a cave in the Alps in the dead of winter – there is ALWAYS something to experiment with!  With a degree in meta learning and continuing study in psychology, I am an expert questioner.  I have an innate drive to know how and why things work, then develop systems to create change.

Information =/= Action

It’s common knowledge that a glut of information isn’t what inspires change.  How many people do you know who have heart attacks, learn what lifestyle changes to make to lower their risk, then keep their old habits?  What about that friend of yours who keeps making the same mistakes in partner selection, and is always either unhappily coupled or single?

Even the desire to get in better physical shape, coupled with the knowledge that summer is around the corner and our swimsuit doesn’t fit, doesn’t get us to the gym.  Knowledge is inert – it’s never enough to spark a reaction.

How do we change this?

Develop systems to KICK YOUR ASS.  Behavioral change can start with digging up the reasons you do things and reframing your mindset.  In my experience, habit reconstruction tends to stick more firmly if you are actively changing your behavior while you examine your subconscious motivations.  Often we continue to self-sabotage despite knowing exactly what we’re doing.  There is no trick to change this.  Do the work and you’ll get the results.

I give away the majority of the proven tactics I use with clients.  Try these first.  If they don’t work or if you have trouble putting them into place, I would recommend 1-on-1 coaching.

What’s different about my approach?

I cut out the emotional noise and get right to change.  While it is important to understand why we feel and act the way we do, I don’t spend all of my time inspiring positivity and insisting that feeling good will bring good things into your life.  All of this noise about beliefs, mantras, and positivity can lead people to believe that they don’t have to do the work.

Guess what?  DO MORE and the feelings will come.

Do you want to build your life on a framework of “if I just stay positive and believe I deserve good things, they’ll come to me?”

Or do you want to get after it and push yourself toward your goals?

Contact me if you’re ready to take action.